Our mission
Our mission is to empower innovative Chinese brands and companies to thrive in the North American market through strategic B2B development and effective sales operations. We seek to help these innovative enterprises successfully enter and flourish in North America, providing comprehensive support every step of the way. Our vision is to become the premier partner for Chinese brands and companies expanding into North America via B2B channels.
With over two decades of experience in the fitness industry, including leadership roles at renowned companies like Nautilus and Bowflex, our team understands the unique needs of the North American fitness market. The Speediance machine is poised to transform your fitness offerings, providing your clients with a versatile, space-efficient, and results-driven workout solution. Our deep industry knowledge and proven track record in both the USA and China's fitness equipment markets ensure that we can provide you with not just a product, but a comprehensive strategy for success.
As your partner in growth, Fortitude Forever offers more than just equipment sales. We provide full-spectrum support, including market research, consumer intelligence, and tailored sales strategies to help you integrate Speediance seamlessly into your business model. Our team's expertise in business development, channel strategy, and local partnerships will help you maximize the potential of Speediance in your specific market. Join us in bringing this innovative fitness solution to North American consumers and elevate your fitness offerings to new heights.
Why Us
At the heart of Fortitude Forever is a partnership forged through shared experiences and common values. Ben Xu and Ian Hayward's journey began in an unexpected place - a birthing class at Cornell University, where they were preparing for the arrival of their children. This chance meeting laid the foundation for a friendship that would evolve into a powerful business partnership. As Cornell alumni, Ben and Ian bring complementary strengths to Fortitude Forever: Ben's extensive experience in the fitness industry and management consulting provides strategic vision and industry insight, while Ian's proven track record in sales, distribution, and community engagement ensures strong client relationships and effective market penetration.
Their professional synergy is further strengthened by their shared commitment to family, which forms the cornerstone of their business philosophy. Trust and honesty are not just buzzwords for Ben and Ian; they are guiding principles reflected in every aspect of their operations, from transparent communication with partners to ethical business practices. The concept of endurance, so crucial in the fitness world, extends beyond their products to their business approach - they're in it for the long haul, committed to supporting their partners through challenges and celebrating shared successes.
This unique blend of professional expertise and personal values sets Fortitude Forever apart in the competitive fitness industry. For Ben and Ian, this venture isn't just about business; it's a mission to bring innovative fitness solutions to North America while staying true to the values that brought them together. When you partner with Fortitude Forever, you're not just gaining access to cutting-edge fitness technology like Speediance; you're joining an extended family. You're embracing a vision of fitness that goes beyond physical health to encompass integrity, commitment, and long-term relationships. With Ben and Ian at the helm, Fortitude Forever offers not just products, but a partnership built on trust, driven by honesty, and designed to endure.