Our mission
Our mission is to empower innovative Chinese brands and companies to thrive in the North American market through strategic B2B development and effective sales operations. We seek to help these innovative enterprises successfully enter and flourish in North America, providing comprehensive support every step of the way. Our vision is to become the premier partner for Chinese brands and companies expanding into North America via B2B channels.
Our Services
Our comprehensive services include market research and consumer intelligence, market entry support, sales and channel strategy development, local partnership and franchise expansion, sales team management, and business development operations. While we specialize in the sports, fitness, and wellbeing sectors, leveraging our founders' executive experience from industry leaders like Nautilus, Bowflex, and Nike, our expertise can be applied to various industries seeking growth in North America.
Why Choose Us
Choose Fortitude Forever for our deep understanding of both Chinese and North American markets, proven track record in facilitating successful market entries, comprehensive support from initial steps to sustained growth, and tailored strategies for B2B success. Let us be your guide to conquering the North American market. Together, we'll bring innovative Chinese products, services, and companies to eager consumers and business partners across North America.
Our Story
At the heart of Fortitude Forever is a partnership forged through shared experiences and common values. Ben Xu and Ian Hayward's journey began in an unexpected place - a birthing class at Cornell University, where they were preparing for the arrival of their children. This chance meeting laid the foundation for a friendship that would evolve into a powerful business partnership. As Cornell alumni, Ben and Ian bring complementary strengths to Fortitude Forever: Ben's extensive experience in the fitness industry and management consulting provides strategic vision and industry insight, while Ian's proven track record in sales, distribution, and community engagement ensures strong client relationships and effective market penetration.
